1. Home
  2. Vol 15, No 1 (2022)
  3. Muhassin

A Multimodal Discourse Analysis of The English Textbooks’ Covers

Mohammad Muhassin, Novi Putri, Dewi Ayu Hidayati, Satria Adi Pradana

Abstract


Multimodality has been studied in relation to a variety of text genres, but it has yet to be used to textbook covers. This paper is aimed at examining the representational meaning of visual resources in the covers of selected English textbooks and how the verbal and visual modes strengthen each other’s meaning. This is a qualitative research that uses a multimodal discourse analysis paradigm. Visual and verbal data were gained from two covers of selected English textbooks. The analysis includes representational meaning (Kress & van Leeuwen, 2006), text generic structure (Cheong, 2004),  and intersemiotic complementarity (Royce, 2007). The findings indicate that the representational meaning consists of  narrative and conceptual representations within the structures of   lead, display, announcement and emblem. Through the relationships of repetition, synonymy, and meronymy, verbal and visual modes help each other build cohesiveness. The cohesion signifies the relation between visual images and  verbal texts to convey meaningful messages of the covers. Certain implications were also elaborated in this study.

References


Azkiyah, I., Hidayat, D. N., Alek., Dewi., R. S. (2021). A Multimodal Discourse Analysis of Disneyplus Hotstar Indonesia TV Advertisement. Journal of English Language and Language Teaching (JELLT). 5(1). 14-24.

Chen, Y & Gao, X. (2014). Interpretation of the Representational Meaning of Movie Poster from the Perspective of Multomodal Discourse Analysis International Conference on Educational Language. Art And Intercultural Communication. 347-348.

Creswell, J. W. (2018). Research Design: Quantitative, Qualitative and Mixed Method. London: SAGE Publication.

Diyan, D.. (2018). A Multimodal Discourse Analysis (MDA) on Bidadari Bermata Bening Novel by Habiburrahman El-Shirazy. Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia. Volume 4. Issue 2.

Guo, F.B., & Feng, X. (2017). A Multimodal Discourse Analysis of Advertisements-Based on Visual Grammar. Journal of Arts and Humanities, 6, 59-69.

Halliday, M. A. K. & Matthiessen, C. M. I. M. (2014). Halliday’s introduction to functional grammar (4th ed), New York: Routledge.

Halliday, M. A. K. (2004). An Introduction to Functional Grammar. London and New York: Arnold.

Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. London: Routledge.

Liu, S. (2019). A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement. Journal of Advances in Linguistics, 10

Muhassin, M. (2022). A MULTIMODAL ANALYSIS OF UMRAH PILGRIMAGE ADVERTISEMENT. Jurnal Education and Development, 10(1), 460-469.

Nakakuwa, T. (2019). Exploring intersemiotic complementarity in three Namibian physical science teachers’ classroom practice (Unpublished master’s thesis). Rhodes University, Grahamstown.

Nakakuwa, T.& Jawahar, K. (2020): Intersemiotic Complementarity in Namibian Physical Science Teachers’ Classroom Practice, African Journal of Research in Mathematics, Science and Technology Education, DOI: 10.1080/18117295.2020.1837509

Naser, M., & Almoisheer, R. (2018). Lexical repetition and written text’s unity from gender perspectives: A case of languages and translation students at the University of Tabuk. African Journal of Humanities and Social Science Research, 2(3), 14-22.

Olowu, A. & Akinkurolere, S. O. (2015). A Multimodal Discourse Analysis of Selected Advertisement of Malaria Drugs. English Review:Journal of English Education, 3(2).

O’Halloran, K. L. (2008). Systemic functional-multimodal discourse analysis (SF-MDA): Constructing ideational meaning using language and visual imagery. Visual Communication, 7(4) , 443-475.

Royce, T. (2007). Intersemiotic complementarity: A framework for multimodal. In T. D. Royce & W. L. Bowcher (Eds.), New directions in the analysis of multimodal discourse (pp. 63-109). London: Lawrence Erlbaum Associates.

Savitri, M. T., & Rosa. R. N. (2019). A Study of Multimodal Analysis in Smartphone Advertisement. E. Journal of English Language & Literature. 8(3). 229-240.


Full Text: PDF

DOI: 10.24042/ee-jtbi.v15i1.12107

License URL: https://creativecommons.org/licenses/by-sa/4.0