Halal Food Awareness and Halal Certification: Halal Food Purchasing Decisions of Generation Z Muslim Consumers in Urban and Sub-Urban Areas

Khavid Normasyhuri, Relit Nur Edi, Hervin Yoki Pradikta, Erike Anggraeni

Abstract


Abstract: Halal food decisions by Muslim consumers illustrate complex interactions. In urban and suburban areas, generation Z faces a multicultural and pluralistic environment which influences their perspective, including regarding food consumption. Halal food purchasing decisions by Muslim consumers around the world reflect a complex mix of Halal Food Awareness and Halal Certification. The aim of this research is to look at aspects of halal food awareness and halal certificates in making decisions to purchase halal food for Generation Z Muslim consumers in urban and sub-urban areas. The research methodology used in this research is quantitative using SmartPLS 3.0 software. Primary data collection was carried out by taking a sample of respondents, namely generation Z Muslim consumers in Urban and Sub-Urban areas in Lampung Province using a purposive sampling method. A total of 300 samples were used for this research. Data was obtained through the use of Google Form, with indicator assessment carried out using a Likert Scale. The research results show that awareness of halal food and halal certificates influence the decision to purchase halal food among Generation Z Muslim consumers in urban areas in Lampung Province. Awareness of halal food influences the decision to purchase halal food among Generation Z Muslim consumers in Sub-Urban Areas in Lampung Province. Halal certificates do not influence the decision to purchase halal food among Generation Z Muslim consumers in Sub-Urban Areas in Lampung Province.

Keywords: Halal Food Awareness; Halal Certificate; Purchasing Decisions; Muslim Consumers;  and Generation Z


Full Text:

PDF

References


Akın, Mahmut Selami, and Abdullah Okumuş, ‘Shaping the Consumers’ Attitudes towards Halal Food Products in Turkey’, Journal of Islamic Marketing, 12.6 (2020), 1081–96

Alamsyah, Andry, Naufal Hakim, and Ratih Hendayani, ‘Blockchain-Based Traceability System to Support the Indonesian Halal Supply Chain Ecosystem’, Economies, 10.6 (2022)

Amalia, Fatya Alty, Adila Sosianika, and Dwi Suhartanto, ‘Indonesian Millennials’ Halal Food Purchasing: Merely a Habit?’, British Food Journal, 122.4 (2020), 1185–98

Bashir, Abdalla Mohamed, ‘Awareness of Purchasing Halal Food among Non-Muslim Consumers: An Explorative Study with Reference to Cape Town of South Africa’, Journal of Islamic Marketing, 11.6 (2020), 1295–1311

Bux, Christian, Erica Varese, Vera Amicarelli, and Mariarosaria Lombardi, ‘Halal Food Sustainability between Certification and Blockchain: A Review’, Sustainability (Switzerland), 14.4 (2022), 1–18

Haleem, Abid, Mohd Imran Khan, and Shahbaz Khan, ‘Understanding the Adoption of Halal Logistics through Critical Success Factors and Stakeholder Objectives’, Logistics, 5.2 (2021), 1–15

Han, Heesup, Linda Heejung Lho, António Raposo, Aleksandar Radic, and Abdul Hafaz Ngah, ‘Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination’, International Journal of Environmental Research and Public Health, 18.6 (2021), 1–15

Hendriyadi, Suryani, Structural Equation Modeling : CB-SEM Dan PLS-SEM Aplikasi Lisrel Dan Smart PLS (Yogyakarta : Magistra Insania Press, 2019)

Jaiyeoba, Haruna Babatunde, Moha Asri Abdullah, and Abdul Razak Dzuljastri, ‘Halal Certification Mark, Brand Quality, and Awareness: Do They Influence Buying Decisions of Nigerian Consumers?’, Journal of Islamic Marketing, 11.6 (2020), 1657–70

Khan, Waseem, Asif Akhtar, Saghir Ahmad Ansari, and Aruna Dhamija, ‘Enablers of Halal Food Purchase among Muslim Consumers in an Emerging Economy: An Interpretive Structural Modeling Approach’, British Food Journal, 122.7 (2020), 2273–87

Lim, Yong Hion, Suddin Lada, Rahat Ullah, and Azaze Azizi Abdul Adis, ‘Non-Muslim Consumers’ Intention to Purchase Halal Food Products in Malaysia’, Journal of Islamic Marketing, 13.3 (2022), 586–607

Marko Sarstedt, Christian M. Ringle, Joseph F. Hair, Partial Least Squares Structural Equation Modeling (Springer Nature : Switzerland, 2020)

Martuscelli, Maria, Annalisa Serio, Oriana Capezio, and Dino Mastrocola, ‘Safety, Quality and Analytical Authentication of Halal Meat Products, with Particular Emphasis on Salami: A Review’, Foods, 9.8 (2020)

Masudin, Ilyas, Bima Bagos Rahmatullah, Muhammad Armand Agung, Inka Amalia Dewanti, and Dian Palupi Restuputri, ‘Traceability System in Halal Procurement: A Bibliometric Review’, Logistics, 6.4 (2022)

Muflih, Muhammad, and Juliana Juliana, ‘Halal-Labeled Food Shopping Behavior: The Role of Spirituality, Image, Trust, and Satisfaction’, Journal of Islamic Marketing, 12.8 (2021), 1603–18

Muslichah, M., Rose Abdullah, and Lutfi Abdul Razak, ‘The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable: A Study among University Students in Brunei Darussalam’, Journal of Islamic Marketing, 11.5 (2020), 1091–1104

Naeem, Saira, Rana Muhammad Ayyub, Irfan Ishaq, Sobia Sadiq, and Tahir Mahmood, ‘Systematic Literature Review of Halal Food Consumption-Qualitative Research Era 1990-2017’, Journal of Islamic Marketing, 11.3 (2020), 687–707

Nurhayati, Tatiek, and Hendar Hendar, ‘Personal Intrinsic Religiosity and Product Knowledge on Halal Product Purchase Intention: Role of Halal Product Awareness’, Journal of Islamic Marketing, 11.3 (2020), 603–20

Oh, Jungmin, and Mina K. Kim, ‘Effect of Alternative Preservatives on the Quality of Rice Cakes as Halal Food’, Foods, 10.10 (2021), 1–9

Parvin Hosseini, Seyed Mehrshad, Maryam Mirzaei, and Mohammad Iranmanesh, ‘Determinants of Muslims’ Willingness to Pay for Halal Certified Food: Does Religious Commitment Act as a Moderator in the Relationships?’, Journal of Islamic Marketing, 11.6 (2020), 1225–43

Roger Bougie, Uma Sekaran, Research Methods For Business: A Skill Building Approach, 8th Edition (Wiley, 2019)

Roscoe, John T., Fundamental Research Statistics for the Behavioral Sciences (Holt, Rinehart and Winston, New York, 1975)

Sugiyono, Metode Penelitian Kuantitatif, Kualitatif Dan Kombinasi (Mixed Method) (Bandung : Alfabeta, 2017)

Vanany, Iwan, Jan Mei Soon, Anny Maryani, and Berto Mulia Wibawa, ‘Determinants of Halal-Food Consumption in Indonesia’, Journal of Islamic Marketing, 11.2 (2020), 516–30

Windarsih, Anjar, Abdul Rohman, Florentinus Dika Octa Riswanto, Dachriyanus, Nancy Dewi Yuliana, and Nor Kartini Abu Bakar, ‘The Metabolomics Approaches Based on LC-MS/MS for Analysis of Non-Halal Meats in Food Products: A Review’, Agriculture (Switzerland), 12.7 (2022)

Wiyono, Sulistyodewi Nur, Yosini Deliana, Eliana Wulandari, and Nitty Hirawaty Kamarulzaman, ‘The Embodiment of Muslim Intention Elements in Buying Halal Food Products: A Literature Review’, Sustainability (Switzerland), 14.20 (2022), 1–19




DOI: http://dx.doi.org/10.24042/asas.v16i2.24640

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024



 

ASAS : Jurnal Hukum Ekonomi Syariah [The ASAS Journal of Sharia Economic Law] is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Copyright © Sharia Economic Law Department, Universitas Islam Negeri Raden Intan Lampung. e-ISSN 2722-86XX