Effectiveness Of Using Pegadaian Sharia Digital Application Services (PSD) At PT. Pegadaian Syariah Branch Radin Intan Lampung

Heldinia Anisa, Okta Supriyaningsih, Erlin Kurniati, Anisa Binar Cahyani

Abstract


The presence of technology in this increasingly advanced era has a very high impact, technology is here to facilitate the daily activities of the social community. One of these technological advances is manifested in the development of a service system for customers in the form of digital applications, one of which is PT. Pegadaian which launched the Pegadaian Syariah Digital (PSD) application, this application was launched in 2018 to make it easier for customers to make transactions. The aims of this study were (1) to find out the operationalization of the Pegadaian Sharia Digital application at the Sharia Pawnshop branch of Radin Intan Lampung (2) to find out the effectiveness of the Pegadaian Sharia Digital application service at the Pegadaian Sharia of Radin Intan Lampung. This study uses a descriptive qualitative research method with a type of field research. Respondents in this study were 4 customers who used the PSD application and 4 FROM Pegadaian Sharia of Radin Intan Lampung. The data sources for this research are primary data obtained directly from observations and interviews with customers and the Sharia Pawnshop branch of Radin Intan Lampung and secondary data obtained from books, literature in the form of journals that support research and other references. In analyzing research data, the authors use the E-Servqual Theory proposed by Zeithaml about the quality of online services.


Keywords


Keywords: Effectiveness, Sharia Pawnshop, Pegadaian Syariah Digital (PSD)

Full Text:

PDF

References


Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19 . Balanca : Jurnal Ekonomi Dan Bisnis Islam, 2 (1), 1-14.

Chaer, Abdul, Linguistik Umum, (Jakarta: Rineka Cipta, 2003).

Choirunnisak dan Disfa Lidian Handayani, “Gadai Dalam Islam”, Jurnal Pemikiran dan Pengembangan Ekonomi Syariah, Vol.6, No.1 (2020).

Daryanto dan Ismanto, Konsumen dan Pelayanan Prima.Yogyakarta: Gava Media. 2014.

Dwi Perwitasari Wiryaningtyas, “Pengaruh Keputusan Nasabah Dalam Pengambilan Kredit Pada Bank Kredit Desa Kabupaten Jember” Jurnal Ekonomi dan Bisnis Growth, Vol.14, No.2 (2016).

Fandi Tjiptono dan Gregorius Chandra, Service, Quality dan Satisfaction. Yogyakarta : C.V Andi Offset. 2016.

Hariyati, Hariyati, Fath, Abdi, dan Baining, Mellya Embun. 2020. Efektifitas Aplikasi PSDS (Pegadaian Syariah Digital Service) Dalam Meningkatkan Jumlah Nasabah. IJIEB: Indonesian Journal of Islamic Economics and Business. Volume 5, Nomor 1, 61-69.

Iva Khoiril Mala, ’’E-Government: Efektivitas Pelayanan Aplikasi Pegadaian Digital Service Syariah di Pegadaian Cabang Malang’’ Jurnal AtTamwil, Vol.3, No.2 (2021).

Jaka Atmaja, “Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Pada Bank BJB” Jurnal Ecodemica, Vol.2, No.1 (2018).

Japami Wingfi dan Fitri Erianti, “Efektivitas Pelayanan Keliling Online Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Tanah Dahar”, Jurnal Ilmu Admnistrasi Publik, Vol.2 No.1.

Maulana, Ade Syarif. 2016. Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan PT. TOI. Jurnal Ekonomi. Vol. 7. No. 2.

Maulani, D. (2020). E-Government: Efektivitas Layanan Aplikasi Pegadaian Syariah Digital Service (PSDS) pada Cabang Pegadaian Syariah Bogor Baru. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 3(2), 185-194.

Naufal, Andhika, Hadiarlamsyah, A. ., & S, L. . (2022). Kapasitas Otoritas Jasa Keuangan (Ojk) Dalam Perlindungan Produk Investasi Tabungan Emas Di Pt. Pegadaian Syariah Dan Konvensional. 2011. Qawãnïn Journal Of Economic Syaria Law, 6 (1), 86–106.

Oktaviana vivi dan Tantri Widiastuti, “Faktor Faktor yang mempengaruhi Kepuasan Nasabah” Jurnal Ilmiah Aset, Vol.23, No.1 (2021).

Ratri, Elisa Puspita dan Najicha, Fatma Ulfatun. 2022. Urgensi Pancasila Dalam Menanamkan Jiwa Nasionalisme Pada Generasi Muda Di Era Globalisasi. Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan. JGC XI (1).

Rijal, Syamsu, dkk. 2023. Pengembangan Kapasitas Sumber Daya Manusia Dalam Pemanfaatan Teknologi Informasi Bagi Masyarakat. Easta Journal of Innovative Community Services. Vol. 1, No. 03. pp. 156-170.

Rizky, F., Sudiarti, S., & Atika. (2023). Strategi Costumer Relationship Management Dalam Mempertahankan Pelanggan Pada Coffee Shop Grama Sphere. ECo-Fin, 5 (3), 247–259.

Setyaningrum Ari, Udaya Jusuf dan Effendi, Prinsip–Prinsip Pemasaran. Yogyakarta: Andi Offset. 2015.

Soegeng Wahyoedi dan Saparso, Loyalitas nasabah bank syariah: studi atas religitas, kualitas layanan, trust dan loyalitas. Yogyakarta: CV. Budi Utama. 2019.

Sudirman, I. M. S. A. S., & Suasana, I. G. A. K. G. (2018). Pengaruh Kualitas Layanan Online Terhadap Kepuasan, Komitmen, Dan Loyalitas Nasabah Internet Banking Di Kota Denpasar. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1 (4), 473 - 488.

Sujarweni V. Wiratna, Metodologi penulisan bisnis dan ekonomi. Yogyakarta : Pustaka Baru Press. 2015.

Sutrisno Edi, Manajemen Sumber Daya Manusia. Jakarta: Kencana. 2010.

Trimulato, T. (2022). Perkembangan Industri Keuangan Non-Bank Syariah dan Inovasi Service Excellent di Tengah Pandemi Covid-19. JIOSE: Journal of Indonesian Sharia Economics, 1(1), 21-40.




DOI: http://dx.doi.org/10.24042/al-mashrof.v5i1.21988

Refbacks

  • There are currently no refbacks.


Al-Mashrof: Journal of Islamic Banking and Finance [p-ISSN: 2774-7166, e-ISSN: 2746-3877] published by Faculty of Islamic Economics and Business at Islamic State University of Raden Intan, Lampung - Indonesia

Office: Faculty of Islamic Economics and Business at Islamic State University of Raden Intan, Lampung. Jl. Letkol H. Endro Suratmin, Sukarame, Bandar Lampung, Lampung, INDONESIA, KP. 35131. Website: https://ejournal.radenintan.ac.id/index.php/almashrof/index, email: almashrof@radenintan.ac.id