Exploring Halal Awareness and Its Impact on Skincare Purchase Intentions: A Structural Equation Modelling Approach

Resista Vikaliana , Iwan Sukarno , Raja Zuraidah Raja Mohd Rasi

Abstract


Indonesia, a nation with the highest number of Muslims, ranks second globally in terms of the consumption of halal cosmetics, following India. There is a growing worry about halal items. This study will examine the impact of halal awareness on intention to purchase skincare products. This study uses a Structural Equation Modelling technique using SMART PLS tools to analyze the factors driving purchase interest. These components include Religious beliefs, Self-identity, Halal Certification, and Halal Knowledge. The data collection in this study was conducted using a questionnaire, employing random sampling techniques to gather 57 samples. The findings of this study indicate that religion and self-identity do not substantially impact halal awareness. Conversely, the certification and understanding of halal practices substantially impact the awareness of halal products, including religious beliefs, self-identity, halal certification, and halal knowledge, which in turn has a major influence on the intention to acquire such products.


Keywords


Cosmetics; Skincare Products; Structural Equation Modeling; SMART PLS; Halal Awareness; Purchase Intention

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DOI: http://dx.doi.org/10.24042/ijebi.v9i1.21091

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Ikonomika : Jurnal Ekonomi dan Bisnis Islam  is a Journal of Islamic Economics and Business, Published by the Faculty of Islamic Economics and Business at UIN Raden Intan Lampung Indonesia. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.