Membangun Entrepreneur Mindset Masyarakat melalui Pelatihan Branding dan Digital Marketing

Alfian Eko Widodo Adi Prasetyo, Shinta Melia Khorini'mah, Bastian Eldi, Nakhwa Kamilia Fatoni, Moh. Zuhad Qorbala, Riska Oktavia, Muhammad Athar Sanuna, Gustianti Dewi

Abstract


The development of internet technology in the era of the industrial revolution 4.0 is getting faster. One of them is that the internet is used to develop a business. Entrepreneurship has an important role in economic growth. Entrepreneur mindset is very important to form because it is related to the mindset of an entrepreneur to adapt to the times. Improved branding and digital marketing skills are needed to realize a technologically advanced community economy. Therefore, KKN Tematik 108 group 15 UIN Sunan Kalijaga held branding and digital marketing training with the aim of building an entrepreneurial mindset to improve the economy, especially in Padukuhan Blekik. This service uses the PAR (Participatory Action Research) method with data collection techniques, namely observation, interviews, and documentation techniques. The targets in this service are the community, youth, and business actors totaling 45 people. The training was held at the Al-Huda Mosque in Blekik Village. This activity also presents competent speakers in the fields of academics and entrepreneurship. The results of this service are increasing knowledge and creating an entrepreneur mindset for the people of Padukuhan Blekik.


Keywords


Entrepreneur Mindset, Pelatihan, Branding, Digital Marketing

Full Text:

PDF

References


APJII. (2020). APJII Rilis Hasil Survei Pengguna Internet Indonesia Terbaru [Survei E-Commerce]. Apjii.or.Id.

Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan UMKM di Kota Pekalongan di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342

Badan Pusat Statistik. (2020). Survei E-Commerce. Bps.Go.Id. https://sirusa.bps.go.id/sirusa/index.php/dasar/view?kd=3593&th=2020

Candra, Agata Iwan., Hendy., Pratikto, Herlan., Gunarto, April., Sumargono. (2021). Digital Marketing untuk Kewirausahaan Pesantren di Masa Pandemi Covid-19. Jurnal Wikrama Parahita: Jurnal Pengabdian Masyakarat 5(1), 1-6. https://doi.org/10.30656/jpmwp.v5i1.2586

Diandra, D. (2019). Kewirausahaan dan Urgensinya Dalam Revolusi Industri 4.0. SENMEA IV UN PGRI Kediri.

Fadly, H. D., & Sutama. (2020). Membangun Pemasaran Online dan Digital Branding Ditengah Pandemic Covid-19. Ecoment Global, 5(2).

Freddi Rangkuti. (2022). The Power of Brands. Gramedia Pustaka Utama.

Hamdan, H. (2018). Industri 4.0: Pengaruh Revolusi Industri Pada Kewirausahaan Demi Kemandirian Ekonomi. Jurnal Nusantara Aplikasi Manajemen Bisnis, 3(2), 1. https://doi.org/10.29407/nusamba.v3i2.12142

Hardilawati, W. L. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi, 10(1).

Nastain, M. (2017). Branding dan Eksistensi Produk (Kajian Teoritik Konsep Branding dan Tantangan Eksistensi Produk). CHANNEL: Jurnal Komunikasi, 5(1). https://doi.org/10.12928/channel.v5i1.6351

Nasution, N. A., & Wijaya, T. (2022). Peningkatan Jiwa Entrepreneurship Bagi Pengelola Media Komunitas. Al-Mu’awanah: Jurnal Pengabdian kepada Masyarakat, 3(1).

Nurussofiah, F. F., Karimah, U., Khodijah, S., & Hidayah, U. (2022). Penerapan Media Sosial Sebagai Media Pemasaran Online di Era Globalisasi. DEVELOPMENT: Journal of Community Engagement, 1(2), 127–143. https://doi.org/10.46773/djce.v1i2.329

Oktaviani, F., & Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi humas : jurnal ilmiah ilmu hubungan masyarakat, 3(1), 1. https://doi.org/10.24198/prh.v3i1.15878

Pada, Andi Tendri., Yahya, A Fauziah., Isma Andika., Malik, Anhar Januar., Syarief, Rahmat., Paramita, A Jamiati., Araz, Rezty Amalia., Sucipto, Kiki Resky Ramdhani., Syamril, S. Literasi Keuangan dan Pemasaran Digital untuk Membangun Ekonomi Desa Tangguh Berbasis KEwirausahaan. Jurnal Ilmiah Ecosystem, 22(2), 321-329.

Safitri, M. E., & Maryanti, E. (2022). Buku Ajar Kewirausahaan (1st ed.). Penerbit Nasya Expanding Management.

Sepri, D., & Hidayat, D. (2019). Branding Produk Memasuki Masa New Nornal. OSF Home.

Siagian, S. P. (2019). Manajemen Sumber Daya Manusia. Bumi Aksara.

Suprayogi, S., Permatasari, B., Puspita, D., Prasetyo, L., & Ahmad, S. (2022). Every Word Matters: Membangun School Branding Melalui Pelatihan Digital Marketing. Al-Mu’awanah: Jurnal Pengabdian kepada Masyarakat, 3(1).




DOI: http://dx.doi.org/10.24042/almuawanah.v4i1.16389

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons

Al-Mu'awanah  is licensed under a  Creative Commons Attribution-ShareAlike 4.0 International License. Copyright © Pusat Pengabdian kepada Masyarakat LP2M, UIN Raden Intan Lampung.  p-ISSN  2721-043X   e-ISSN 2797-3395