Impact of Digital Marketing, Such As Social Media Marketing, Mobile Marketing and E-Mail Marketing, On Customer Buying

Khanda Gharib Aziz, Sarya Omar Abdulqadir, Soma Sabah Hama amin

Abstract


Digital marketing is the promotion of a product or buying and selling behavior through electronics and the Internet. From this perspective, this study was conducted to find out the role and impact of each of the three types of digital marketing (social media marketing, email marketing, mobile marketing). The significance of our research is that it enables people to have a clear understanding about digital marketing and how the use of technology and digital marketing changes their buying attitudes. The research was conducted through a survey through the publication of Google forms on several residents of the Kurdistan Region aged 18 to over 50 years and residents of Halabja and Sulaimani and the surrounding areas of Halabja and Sulaimani and surrounding areas. About 250 respondents were recruited which were obtained through an adaptive questionnaire. Conclusion We found that all three types of digital marketing influence customers’ purchases separately, but both types of digital marketing (social media marketing, email marketing) play a role in encouraging people to buy digitally. This will cause the Kurdish people to trust the digital market and gradually replace the traditional market. In conclusion, this study shows that digital marketing has been able to influence customer’s buying behavior and encourage them to do more in this way.

Keywords


Digital marketing, Social media, Mobile, Email, Customer buyer

Full Text:

PDF

References


Ahmed, S., & Aziz, K. G. (2021). Statistical analysis to evaluate the impact of technological innovation On organizational innovation and organizational performance. Turkish Online Journal of Qualitative Inquiry, 12(10).

Armstrong, K. a. (2009). Digital Marketing Definition. Retrieved from https://www.kbmanage.com/concept/digital-marketing#:~:text=Digital%20marketing%20is%20a%20form,Kotler%20and%20Armstong%2C%202009)

Baker, K. (2022). Social Media Marketing: The Ultimate Guide. Retrieved from https://blog.hubspot.com/marketing/social-media-marketing

CHERUKUR, M. (2020). A Study On Impact Of Digital Marketing In Customer Purchase In Chennai. Journal of Contemporary Issues in Business and Government, 26(2), 967-973.

Dooley, J. (2022). Why we care about mobile marketing: Aguide for marketers. Retrieved from https://martech.org/why-we-care-about-mobile-marketing-a-guide-for-marketers/.

Etale, L. M., & Uranta, K. G. (2022). Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State. European Journal of Hospitality and Tourism Research, 10(1), 1-13.

Freelance. (2023). History of Digital Marketing and Evalution. Retrieved from https://intellipaat.com/blog/history-of-digital-marketing/#no2.

Grguric, M. (2023). What is Mobile Marketing: The Ultimate Guide for Beginners. Retrieved from https://www.blog.udonis.co/mobile-marketing/what-is-mobile-marketing

Hayes, A. (2022). Social Media Marketing(SMM): What It Is, How it Works, Pros and Cons. Retrieved from https://www.investopedia.com/terms/s/social-media-marketing-smm.asp#:~:text=What%20Is%20Social%20Media%20Marketing,sales%2C%20and%20drive%20website%20traffic

Kenan, J. (2023). Social media marketing: What it is and how build your strategy. Retrieved from https://sproutsocial.com/insights/social-media-marketing-strategy/

Kenton, W. (2023). Mobile Marketing: Definition, How It Works, and Examples. Retrieved from https://www.investopedia.com/terms/m/mobile-marketing.asp

Mahalaxmi, K., & Ranjith, P. (2016). A study on impact of digital marketing in customer purchase decision in Trichy. International Journal for Innovative Research in Science & Technology, 2(10), 332-338.

MAINA, M. (2021). Impact of Digital Marketing on Consumer Purchase Behavior among The Students of Bbit at Riara University.

Monnappa, A. (2023). The History and Evalution of Digital Marketing. Retrieved fromhttps://www.simplilearn.com/history-and-evolution-of-digital-marketing

Omar, A. M., & Atteya, N. (2020). The impact of digital marketing on consumer buying decision process in the Egyptian market. International Journal of Business and Management, 15(7), 120-132.

Patel, N. (2023). What Is Digital Marketing. Retrieved from https://neilpatel.com/what-is-digital-marketing/

Perricone, C. (2022). The Ultimate Guide to Email Marketing Retrieved from https://blog.hubspot.com/marketing/email-marketing-guide

RESHMA, M., & SIVANESAN, D. (2022). “KEEP SHOPPING, KEEP SAVING”–AN INSIGHT TO DIGITAL MARKETING & ONLINE BUYING BEHAVIOUR EXPONENTIALS. Journal of Positive School Psychology http://journalppw. com, 6(5), 5819-5828.

Sulaiman, O., Yusufu, O., & Sadiq, H. (2021). Effect of digital advertising on consumer buying behaviour in Lokoja Metropolis. KIU Interdisciplinary Journal of Humanities and Social Sciences, 2(1), 326-344.

Tovar, K. (2021). The History And Evalution Of Digital Marketing:A Guide. Retrieved from https://vitalstorm.com/the-history-and-evolution-of-digital-marketing-a-guide/

Team, A. C. (2022). Email marketing-a step by step guide to getting started. Retrieved from https://business.adobe.com/blog/basics/guide-to-email-marketing

Vrontas, T. (2023). 10 Resons Why You Should Use Google Ads. Retrieved from https://instapage.com/blog/why-use-google-ads

Ward, S. (2022). What Is Email Marketing. Retrieved from] https://www.thebalancemoney.com/email-marketing-2948346




DOI: http://dx.doi.org/10.24042/revenue.v4i1.16607

Refbacks

  • There are currently no refbacks.


View My Stats

Manajemen Bisnis Syariah UIN Raden Intan Lampung